A North Star isn’t just a catchy tag line or mission statement—it’s the central idea that aligns your brand’s story, strategy, and goals.

The newly launched website features captivating showcases of the company's diverse portfolio, highlighting an array of impressive projects. It also emphasizes the company’s extensive range of services ...

Partnering with major brands can be a game changer for any business. Aligning with household names can lend credibility, ...

Kraft Heinz benefited from consumers’ penchant for eating at home during the pandemic, with 85% of its sales resulting from traditional retail channels (brick-and-mortar and online). And while Kraft ...

It can be daunting to figure out where to start when you are a solopreneur. If you are feeling intimidated by the competition, don’t be. This article will break down the universal principles of ...

The Procter & Gamble Company PG, alias P&G, continues to assert itsglobal marketleadership by leveraging its strong brand portfolio to drive organic sales growth. As a leading provider of everyday ...

Papua New Guinea (PNG) will be stepping up its fight against illegal fishing with US help through the Defence Cooperation Agreement (DCA). Prime Minister James Marape made the statement on Sunday, ...

In brand strategy, “brand personality” refers to a unique blend of human characteristics associated with a brand. These traits shape how people perceive and interact with the brand, whether seen as ...

Imagine a world where your marketing knows what customers want before they even do. Sounds like sci-fi? Not in 2025. The digital world is always changing fast. If you want to stay ahead, your ...

After a successful launch in 2024, Sprite Chill will become a permanent addition to the Coca-Cola brand’s portfolio, according to details shared with Marketing Dive. Debuting last April, the soft ...

In a 2025 update, we look at the brand protection challenges and optimal solutions for enforcement at the border points of China. Register for free to receive our newsletter, view leading trademark ...