The audience engagement spectrum is a tool that allows designers and creatives to cater design elements to their targeted audiences’ engagement level with each project. Though core brand design ...

As brands adapt to changing consumer expectations, innovative materials and technologies are redefining the future of packaging.

Digital Silk continues to help New York businesses redefine their market position with a focus on cutting-edge branding, high-performance web design, and digital marketing. Whether through custom ...

Use brand positioning to cut through the noise of the marketplace. Understand why some campaigns thrive while others fail. Design, package, and sell your ideas to brand stakeholders and clients.

Though core brand design elements never change from audience to audience, there is flexibility with secondary design elements across the spectrum. For less engaged audiences, more primary visual ...