An illustration of a magnifying glass. An illustration of a magnifying glass.

Some time ago I came across an intriguing quote from Jay Danzie, a “brand strategist and mindset coach.” He said, “Your smile is your logo, your personality is your business card, how you leave others ...

The use of semiotics in advertising has been successful for decades. A classic example is the heart shape in the 1970s "I Love NY" sign. According to the University of Vermont, semiotics are ...

A groundbreaking Connecticut brewery is celebrating 10 years in business with some new duds. Groton’s Outer Light Brewing Company announced a new look and new beer on Tuesday. The company launched a ...

From the early days of skiing to modern designs, these are our favorite ski resort logos for no particular reason.

A number of major companies and sports organizations are scaling back their public-facing support for LGBTQ+ Pride Month in 2025.

According to Brian Chesky, the original wordmark appeared "too thick", while the icon was "too thin". Read on.