An illustration of a magnifying glass. An illustration of a magnifying glass.

Some time ago I came across an intriguing quote from Jay Danzie, a “brand strategist and mindset coach.” He said, “Your smile is your logo, your personality is your business card, how you leave others ...

The use of semiotics in advertising has been successful for decades. A classic example is the heart shape in the 1970s "I Love NY" sign. According to the University of Vermont, semiotics are ...

From the early days of skiing to modern designs, these are our favorite ski resort logos for no particular reason.

A number of major companies and sports organizations are scaling back their public-facing support for LGBTQ+ Pride Month in 2025.

A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic representation or symbol for the company. Essentially, the ...

Fresh Air Solutions owner Dylan Deatley says another company by the same name could confuse potential customers with ...

It’s estimated that this year – not 2030 – 25% of cars sold globally will be EVs. So, any company that sells less than that is lagging behind the curve, losing ground to companies that are ...

Tscherning, a large Danish construction company, announced that it returned its entire corporate fleet of Tesla vehicles because of Elon Musk. In Europe, Tesla is suffering from major brand damage ...

The Town of Riverhead has launched a forensic audit into the group that runs its downtown Business Improvement District, prompting a shake-up in its leadership and in the planning of several ...

Not long ago, “going viral” was the gold standard for marketers. A viral campaign meant unprecedented reach, engagement, and brand awareness. The 2012 “Dumb Ways to Die” campaign by Metro ...

Top 10s uncovers the true stories hidden in famous company logos, revealing what the logos really represent behind the scenes. House GOP reveals Trump's tax breaks for tips, overtime and car loans ...