Some time ago I came across an intriguing quote from Jay Danzie, a “brand strategist and mindset coach.” He said, “Your smile is your logo, your personality is your business card, how you leave others ...

From the early days of skiing to modern designs, these are our favorite ski resort logos for no particular reason.

A number of major companies and sports organizations are scaling back their public-facing support for LGBTQ+ Pride Month in 2025.

According to Brian Chesky, the original wordmark appeared "too thick", while the icon was "too thin". Read on.

A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic representation or symbol for the company. Essentially, the ...

Fresh Air Solutions owner Dylan Deatley says another company by the same name could confuse potential customers with ...

These days, the company has way more than 31 flavors ... that people enjoy sharing,” she explains. This is an example of a logo that works on two levels. “For a hidden message to be effective ...

Its brand guidelines offer a detailed explanation for the company’s logo, which it calls “blossom ... There are plenty of examples of artists whose second albums were better than their ...

The team behind the campaign—led by ad agency VML, developed by WPP Open X, and supported by EssenceMediacom and Ogilvy PR—scouted the logos from hundreds of examples. [Photo: Coca-Cola] “It ...

That’s because the apparel company got federal trademarks ... shows it should have priority use of the logo for clothing, it noted, for example, that the city didn’t provide any video footage ...