To recall, during the 90s, soft drink companies like Thums Up, Pepsi ... Areez Khambatta inherited the business from his father, Firoz Khambatta, and took it forward. He expanded Rasna’s ...

With a strategy that combines both disruptive and conventional routes, Coca Cola India has turned Thums Up and Sprite into billion-dollar brands, and is now trying to bring Maaza into the same club.

You won’t see Salman Khan doing stunts and getting soft drink Thums Up as Coca Cola dropped the Bollywood star as the brand ambassador of Thums Up. Coca Cola is now in talks with Ranveer Singh ...

Reliance Consumer Products Ltd (RCPL) has acquired the 'co-powered' sponsorship slot for its Campa soft drink brand in the 2023 Indian Premier League, previously held by Coca-Cola's Thums Up.

This is a case about how a native Indian cola brand, Thums Up, became India’s first billion USD beverage brand, in a time when COVID-19 tore through the carbonated beverage industry. More importantly, ...