Social media marketing has come a long way. What worked in 2018 (posting frequently and chasing likes) is now almost ...

According to the Digital Marketing Institute, about 76% of people intended to or have made a product purchase after seeing a ...

Social media is no longer just a branding tool, it’s a core part of customer acquisition, engagement and sales. As competition intensifies and organic reach continues to shrink, businesses of all ...

Affiliate marketing means you promote a company’s stuff for money. When folks click your link and buy something, you get paid. It sounds too easy, so lots of people think affiliate marketing is fake.

ARTIFICIAL INTELLIGENCE Artificial Intelligence, or AI, has become one of the most important technologies of our time. From ...

Small businesses are increasingly turning to tech tools to make their operations effective, JUSTICE OKAMGBA explores these ...

The SMM panel has become one of the most effective tools in the rapidly developing sphere of digital marketing, allowing ...

SEO is already a staple tactic in B2B marketing for standing out in search engine results pages (SERPs). But 31% of social media users now use social platforms as search engines instead of traditional ...

With youth unemployment in South Africa on the rise, the challenge isn't simply about creating more jobs - it's about ...

SMBs rely heavily on social media for marketing and growth, study says More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business and ...

The role of social media in marketing has never been bigger or more demanding. As platforms have evolved, so too have their ...