Social media marketing has come a long way. What worked in 2018 (posting frequently and chasing likes) is now almost ...

According to the Digital Marketing Institute, about 76% of people intended to or have made a product purchase after seeing a ...

Studies suggest that up to 95 percent of youth ages 13–17 use a social media platform, with many reporting constant use.

Here are seven key digital marketing lessons for small businesses in Florida.

The success of Duolingo’s “unhinged” viral social content has helped bring marketing closer to the wider business, says its ...

Social media marketing uses social media and social networks—like Facebook, X (formerly Twitter), and Instagram—to market products and services, engage with existing customers, and reach new ones.

Social media is no longer just a branding tool, it’s a core part of customer acquisition, engagement and sales. As competition intensifies and organic reach continues to shrink, businesses of all ...

Affiliate marketing means you promote a company’s stuff for money. When folks click your link and buy something, you get paid. It sounds too easy, so lots of people think affiliate marketing is fake.

ARTIFICIAL INTELLIGENCE Artificial Intelligence, or AI, has become one of the most important technologies of our time. From ...

Small businesses are increasingly turning to tech tools to make their operations effective, JUSTICE OKAMGBA explores these ...

Many B2B businesses are not taking advantage of social media as well as their B2C counterparts. Here we go through some things that B2B businesses should stop doing in order to help their business ...

Competitive analysis also becomes effortless with AI. Tools like Crayon and Brandwatch can quickly explore competing ...