Tools like Google Search Console and Ubersuggest help businesses track trending search queries and optimize content for ...

Performance marketing is the “surgical topper” to Airbnb’s brand marketing, says CFO Ellie Mertz as the business posts strong ...

This article explains what digital marketing is in very simple words. It talks about different types like websites, social ...

Wheather you are using facebook, instragram, youtube, or linked in you are using a social media platform. There are numerous ...

While not every business leader needs to be a marketing expert, it’s important for leaders to facilitate an environment where ...

Following the merger of its business and brand teams, Vodafone is putting podcasts at the heart of a social-first model aimed ...

For my students who are doing the digital marketing and social media marketing project and want a more in depth explanation. Here we cover the topics you should cover in the project from the marketing ...

Most small businesses struggle to develop a robust marketing presence. They have limited resources, fewer people out there, and a smaller budget, so they cannot compete with much larger companies.

Shoppers also use social media to research products. When asked how they determine whether “an item is worth buying,” 70 percent of respondents point to social media content. Users rank verified ...

Facebook, Instagram and Whatsapp owner Meta has said it is introducing the ability for businesses to report scam ads "at ...