Shoppers also use social media to research products. When asked how they determine whether “an item is worth buying,” 70 percent of respondents point to social media content. Users rank verified ...

The State of B2B Public Relations from Demand Metric and Convey Communications takes a look at how PR teams and agencies are ...

“Creators are having a measurable impact on purchasing behaviour‭,‬”‭ ‬PwC’s Taki says‭. ‬“Our survey shows that 54‭ ‬per ...

PR can bridge the gap between a great idea and a profitable offering by positioning new brands in conversations that help it ...

Boost your brand visibility and customer engagement with these 5 must-have video types tailored for Orlando businesses. Perfect for digital campaigns.

Generation Z has rewritten the marketing rule book—fast, emotional, and funnel-free. Here is how they are changing everything.

Performance marketing is the “surgical topper” to Airbnb’s brand marketing, says CFO Ellie Mertz as the business posts strong ...

In 2025, the gig economy is booming, and AI avatar technology is opening new doors for side hustlers to generate income with ...

Jet2's holiday jingle, set to Jess Glynne's "Hold My Hand," has taken over the internet and got stuck in millions of people's heads.

Sweet treats, personalisation, and gifting are common themes among the finalists battling it out for the Online Bakery ...

From bite-sized news to creator-fuelled buzz, marketing to Gen Z demands cultural fluency, sharp cohort focus, and ...