AI-generated content requires human strategy, expertise and oversight to maintain quality, align with a brand’s voice and ...

As we enter 2025, AI is undoubtedly the buzzword of the year. While AI is a fast-growing technology that I believe people can ...

I'm obsessed with AI. As an entrepreneur and marketer, I've watched artificial intelligence go from a futuristic idea to an ...

Matt Leitz, founder of BotBuilders, knows what it is like to start a business and try to figure out technology.

Traditional paid customer acquisition is becoming harder to sustain, pushing businesses to rely more on owned channels like email, SMS, and content. At the same time, ad fatigue is growing, especially ...

Researchers tested AI agents by Anthropic, Google and OpenAI for what influenced their decisions. Banner ads were clicked ...

Having worked extensively in brand strategy, consumer engagement, and multicultural marketing, I’ve seen firsthand how trust ...

Introduction E-commerce marketing has undergone a rapid transformation over the past decade, driven by technological ...

Delve into AI overviews that help connect your SEO initiatives to tangible revenue impacts and enhance your marketing strategies.

How can AI help supercharge advertising ... who works on partnerships in the adtech and digital marketing industries. In an interview with Business Insider, Allan outlined how some marketers ...

A tech exec explains how a unified AI strategy helps businesses reduce complexity, boost efficiency, and avoid the costly ...

Amidst rising costs and fierce competition, small UK retailers are finding hope in AI, but not everyone feels the same way.