The report finds 68% of marketers prioritised retail media, 77% of U.S. households use CTV, and 40% of U.S. TV time is spent ...
The company has bolstered its expertise in the broadcast and streaming market with the appointments of Kavita Veeramah ...
CTV partnerships and political ad spend boost Magnite's growth, while macro uncertainties and investor skepticism shape its ...
A new survey from Wurl offers viewers some insight into the future of advertising on their connected TV devices. The world of ...
According to Nielsen’s 2025 global media planning report, there is a need to find the right mix of traditional and emerging ...
Applovin (NASDAQ: APP) has left shareholders head over heels with an enchanting 379% return over the past year. The ...
Nielsen's report on 2025 media convergence trends advises integrating traditional and digital media, optimizing retail media ...
Nielsen's report features some nuggets, like grandparents choosing soap dramas over TikTok. Could've told you that.
Nielsen, a global leader in audience measurement, data, and analytics, has today released its 2025 global media planning ...
Nielsen’s 2025 global media planning report identifies three trends that are reshaping how brands connect with audiences. The ...
Toronto-based local rapper, Top 5, debuted on the rap scene with his single Shirt Off Shawty in 2015. He has reportedly ...
Strategic partnership enhances advertiser engagement and monetisation in the growing U.K. streaming marketLONDON, March 19, 2025 (GLOBE NEW ...