Wurl, a leader in the streaming TV industry, today published its latest iteration of The CTV Trends Report – a collection of ...
The report finds 68% of marketers prioritised retail media, 77% of U.S. households use CTV, and 40% of U.S. TV time is spent ...
The company has bolstered its expertise in the broadcast and streaming market with the appointments of Kavita Veeramah ...
Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption of streaming and ...
Wurl, a specialist in the streaming TV industry, has published its latest iteration of The CTV Trends Report – a collection ...
At the same time, with ad-supported models gaining traction and streaming TV set to be the fastest-growing ad spend category this year, advertisers are increasingly seeking to optimize their CTV ...
CTV partnerships and political ad spend boost Magnite's growth, while macro uncertainties and investor skepticism shape its ...
NBC, Disney, Fubo and Mindshare weigh in on the creative flexibility offered on CTV and whether sports streamers really reach ...
As a result, more households are streaming content through CTV than ever before, and CTV ad spending is surging. Meanwhile, traditional linear TV—once prized for its broad reach and brand-building ...
BVOD's top of the pops in the AFL, reckons this expert. Though B&T reckons it's still pretty good watched at the pub.
As the chief media officer and SVP of demand generation at Inspire Brands, Travis Freeman has a little request for anyone ...