Wurl, a leader in the streaming TV industry, today published its latest iteration of The CTV Trends Report – a collection of ...
The company has bolstered its expertise in the broadcast and streaming market with the appointments of Kavita Veeramah ...
If you are serious about growth, whether rolling in the dough or pinching every penny, CTV is a channel worth serious ...
Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption of streaming and ...
Wurl, a specialist in the streaming TV industry, has published its latest iteration of The CTV Trends Report – a collection ...
At the same time, with ad-supported models gaining traction and streaming TV set to be the fastest-growing ad spend category this year, advertisers are increasingly seeking to optimize their CTV ...
CTV has become an integral part of nearly every brand advertiser’s media plan. The past several years have seen an explosion of streaming and connected TV options for consumers, bringing seemingly ...
The new tool utilizes Amazon’s real-time data insights to maximize a campaign’s reach and frequency across linear and ...
As a result, more households are streaming content through CTV than ever before, and CTV ad spending is surging. Meanwhile, traditional linear TV—once prized for its broad reach and brand-building ...
BVOD's top of the pops in the AFL, reckons this expert. Though B&T reckons it's still pretty good watched at the pub.