Campaigns, PACs and other organizations spent more than ever on programmatic CTV advertising during the 2024 election cycle.

CTV partnerships and political ad spend boost Magnite's growth, while macro uncertainties and investor skepticism shape its ...

At a roundtable chat at CTV Connect in New York City on Thursday, ad executives outlined where AI fits into their workflows ...

CTV’s true value isn’t always obvious. Learn how to track its hidden impact on paid search, social and even in-store sales.

Getting dozens of ad agency partners around the world to work together is like herding cats – but Colgate-Palmolive was able ...

The company has bolstered its expertise in the broadcast and streaming market with the appointments of Kavita Veeramah ...

The study found that among digital devices, CTV increased its programmatic ad share of impressions to 24% (up from 11% in ...

Streaming Industry’s Leading Event Returns with More Exhibitors, Sponsors and Comprehensive Programming than Ever BeforeNEW ...

EMEA publishers using LiveRamp’s Authenticated Traffic Solution will now be able to leverage additional marketer demand ...

But CMOs who prioritize performance metrics can be “best friends” with their CFO, said DeLu Jackson, chief marketing and ...

The Conservative national campaign director told media outlets Tuesday their journalists won't be allowed to travel with ...

Wurl, a specialist in the streaming TV industry, has published its latest iteration of The CTV Trends Report – a collection ...