Campaigns, PACs and other organizations spent more than ever on programmatic CTV advertising during the 2024 election cycle.

At a roundtable chat at CTV Connect in New York City on Thursday, ad executives outlined where AI fits into their workflows ...

CTV’s true value isn’t always obvious. Learn how to track its hidden impact on paid search, social and even in-store sales.

Getting dozens of ad agency partners around the world to work together is like herding cats – but Colgate-Palmolive was able ...

Basis Technologies announced 2024 US Elections research showing the continued growth of CTV and programmatic advertising in ...

The company has bolstered its expertise in the broadcast and streaming market with the appointments of Kavita Veeramah ...

The study found that among digital devices, CTV increased its programmatic ad share of impressions to 24% (up from 11% in ...

EMEA publishers using LiveRamp’s Authenticated Traffic Solution will now be able to leverage additional marketer demand ...

But CMOs who prioritize performance metrics can be “best friends” with their CFO, said DeLu Jackson, chief marketing and ...

Wurl, a specialist in the streaming TV industry, has published its latest iteration of The CTV Trends Report – a collection ...

For the first time in more than four years, Bitcoiners are moving forward with changes to the project's underlying software, ...

Since joining CTV in 1982, Calgary-based Kevin Green has covered everything from natural disasters, to Stanley Cup and Grey Cup finals, royal tours and international conflicts. Though based in Calgary ...