Cadbury Dairy Milk Silk has for over a decade positioned itself as a premium chocolate and has become the second biggest chocolates brand in India. Positioned as an indulgent treat to be enjoyed with ...

Once a novelty, just four years after its launch chocolate brand Cadbury Dairy Milk Silk (CDM Silk) became nothing more than ordinary. Chocolate being an impulse-driven category, the brand was being ...

Cadbury has launched a limited-edition Dairy ... have just launched 12 new limited-edition versions of the iconic chocolate bar, intended for sharing. The new range features packaging that ...

From Mini Eggs to Creme Eggs and a festive version of virtually every chocolate going, Cadbury is undoubtedly the king of Easter treats in the UK. But the brand isn’t just making waves in terms ...

Cadbury’s spokesman Tony Bilsborough ... “Often what women are wearing represents the Chocolate Self – the woman in silk pyjamas, for instance,” she says. “We assign gender attributes ...