IU has tried mascots in the past, but nothing ever really worked. The bison, Mr. Hoosier Pride, Ox the Bulldog, nothing ever ...

Late last year, Buc-ee’s sued Kansas City, Missouri-based 2 Wiseman Enterprises, doing business as Duckees Drive Thru, a ...

Modern collegiate mascots — thick-browed cartoon characters in logo sweaters and costumed cheerleaders who hang in the student sections at games — are a far cry from what they were in the late ...

The Democrats seem to be doing some soul-searching lately, especially with everyone begging them to do SOMETHING/ANYTHING to ...

Hoosky is a merchandise brand founded by Northeastern students that sells apparel featuring their logo — a cartoon husky.

Buc-ee's is coming to metro Phoenix in 2026. Here are 10 fun facts about the travel center to get you excited about the first ...

In pediatric dentistry, you have two audiences: the child (consumer) and the parent (customer). Your branding must appeal to both.

Last week, for a very brief moment, something unusual appeared in the middle of Times Square. It wasn’t a marquee announcing the latest TV celebrity joining a Broadway show, or a billboard featuring a ...

The Pickles retorted it was “time to lawyer up" when the animation studio provided a look at the series last year.