I have an important Celtics preseason takeaway: The removal of the white underneath the logo at midcourt rocks. What a look. Much bigger too. Rock and roll.

Created in-house, the logo, which is known as the “Lucky Alternate,” pays homage to the early 1960s illustration created by Celtics patriarch Red Auerbach’s brother, Zang, a former editorial ...

BOSTON – The Boston Celtics have announced the addition of a new alternate logo, extending the team’s family of emblems and further expanding one of the world’s most recognized brands.

Celtics coach Joe Mazzulla explained why the team decided to wear those warmups for Saturday’s Game 1 against the Hawks. “We have a responsibility to what’s come before us, not only in ...

A couple of years ago, the Celtics turned their office on Causeway Street, near TD Garden, into a pseudo museum detailing the franchise’s history, with pictures and memorabilia covering nearly ...

Even if the Celtics win Game 1 of the NBA Finals, count on Wyc Grousbeck to be singing the blues this weekend.. The Celtics co-owner, who dabbles in music on the side, will join blues-rock outfit ...