I spoke with Chivas Brothers' Head of Luxury Development, Jacques-Henri Brive, about their new pinnacle for personalized ...

To mark World Water Day (22nd March), Chivas Brothers have launched a new sustainability partnership intending to protect the rivers and waterways of Scotland. Named ‘The River Within', the ...

EXCLUSIVE: Chivas Brothers’ chief financial officer Ed Fells explains how the whiskey business frames strategic environmental priorities and facilitates cross-functional working to finance the ...

The worlds of are coming together again. Iconic blended Scotch whisky brand announced that it was naming Formula 1 driver Charles Leclerc as its Global Brand Ambassador. Chivas Regal and Charles ...

LONDON, March 3, 2025 /PRNewswire/ — Luxury Scotch whisky, Chivas Regal, has announced leading Formula 1 driver Charles Leclerc as its Global Brand Ambassador in a multiyear partnership, highlighting ...

Pernod Ricard stopping all exports of its international brands to Russia led to a fall in sales for Scotch whisky maker Chivas Brothers during its latest financial year. The Scotland-headquartered ...

Chivas Brothers, Pernod Ricard, recognised that the language of whisky flavours was repetitive, intimidating to novices, and in need of modernisation – with both the category and consumers defaulting ...

The whisky is being showcased via a dynamic activation and in-store promotion programme complete with guided tastings that underline Chivas Regal’s ongoing premiumisation drive.

Chivas Regal, a scotch whisky brand, has announced Formula 1 driver Charles Leclerc as its global brand ambassador in a ...