For decades, authenticity has been the message at the heart of Coca-Cola's branding. But not for Christmas 2024, it seems.

The latest Test Your Ad data from System1 reveals that the UK is anticipating a ‘Golden’ Christmas, with high levels of ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Welcome to The Drum's 2024 Christmas campaign round-up. Here, you can watch and review the top ads from across the globe. The festive season is approaching, and much like last year, brands are ...

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And unlike many other quality news outlets, we choose not to lock ... paid for by those who can afford it. The Christmas television ad season has arrived in force as supermarkets release their ...

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Greggs has enlisted celebrity chef and cookbook author Nigella Lawson to star in its first-ever Christmas ad, which sees her enthusing over the high street chain’s festive food. Lawson ...

The Christmas television ad season has arrived in force as supermarkets release their festive campaigns with the help of a slew of celebrities and customer-favourite characters. Marks & Spencer’s ...