A crop of Chinese handbag brands are skipping the logos and rewriting the luxury playbook, hoping design and storytelling can ...

Kevin and Katie Lilly share the unique and personal origin story behind their acclaimed Bünda Fitness company. The ...

As of May 12, the company is streamlining its dress code to play up its signature branded green apron. Per the coffee chain’s ...

When 2025 began, packaging experts agreed that the number one trend in their industry this year would be sustainable ...

Introduction In today’s competitive digital landscape, having a strong brand identity is essential for businesses, freelancers, and entrepreneurs. Whether you’re launching a new startup or looking to ...

Introduction: People that are specialists in their industry come to us, yet occasionally they are still inexperienced with brand building. This “Basics” series began as a well-defined procedure to ...

Buc-ee’s is taking legal action against three companies for trademark infringement, claiming their logos and branding closely resemble its own.

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

A modern redesign of the iconic Texas Longhorns logo is dividing fans over tradition vs. innovation in Texas’ branding ...

A strong and consistent visual branding strategy ensures your business has the potential to stand out in a crowded market.

From cozy retro vintage to the use of monograms, 2025’s beauty logos are reflecting Gen Z and Gen Alpha’s tastes, writes Juan ...