AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to ...

Create an Amazon Seller Account, choose a niche, and design high-quality digital products like eBooks, templates, or ...

Bots are overwhelming social media, distorting engagement metrics, spreading misinformation, and eroding trust in online ...

As e-commerce shifts to social commerce, marketers need new strategies. Influencers now drive discovery and conversions ...

At a recent industry gathering hosted by Nigeria’s pioneering Hit Music & Commerce Station, Konga 103.7FM, renowned tech entrepreneur and Chairman of Zinox Group, Dr. Leo Stan Ekeh, delivered a ...

In today's polarized landscape, companies face complex decisions when it comes to taking a stance on social values.

Progressive Grocer speaks with Inmar Intelligence on how brands bridge the gap between digital influence and purchases using ...

Businesses must rethink their branding, marketing and customer engagement strategies to remain relevant today.

Sitting near lakes, ponds and other waterways can serve as a source of rest and relaxation for many, but maintaining them can be quite the chore. Those looking for solutions to any problems that might ...

The study first analyses how social media functions as a crisis communication tool, bypassing geographic and demographic barriers. The platforms offer access to real-time behavioral data, emotional ...

Home of performance will develop content strategies and campaigns that highlight Caparol’s legacy, technical expertise and product innovation.

Social media marketing has transformed the way businesses can influence consumer behavior—from promoting content that drives engagement to extracting personal data that makes messaging resonate ...