Simple yet effective, this ad is another prime example of subverting expectations. While typically sports branding ads sell ...

In just over two years, Reliance Consumer has revived the 1980s cola brand and turned into a ₹1,000 crore business. But with ...

Do you want to share a Coke? Do you miss having names on the side of Coca-Cola bottles? The Share A Coke campaign has returned?

Even giants in the beverage industry can be humbled by the public's unforgiving taste buds. Let's hope these discontinued ...

With George Foreman’s recent passing, it’s the perfect time to revisit his impact on celebrity endorsements. The two-time ...

That real aha moment happens for a lot of people, when they’re like, ‘OK, cool. I’ll try one ... chief executive officer of ...

A marketing alchemist tries to transmute one more brand with his Midas touch: “More than ever before, female youth culture ...

With a media budget of around Rs 850 crore, Dabur would be looking to benefit from the rub-off effect by promoting its ...

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You probably know the online retailer as a go-to for basics like TP and dog food, but you may not realize it’s also home to a surprising number of cool gadgets and gizmos. Whether you’re ...

Unlike archrival Coca-Cola-- which outsources the vast majority of its product ... which includes creating a more thoughtful hybrid of subscription-based and ad-supported access to its programming. It ...

What if the can could instantly cool itself? And without any electricity ... he's attracted the attention of Coca Cola, M&S, Carlsberg and other big names. And it could soon end up on a shelf ...