Brands are embracing Hollywood with films and shows like 'Emilia Pérez' and 'The White Lotus' but also want to create their ...

A strong cause can give your brand meaning beyond products or services — but aligning with that cause in a way that feels credible, not performative, takes more than good intentions. Consumers are ...

However, unlike Bauer, Hercules is a family-owned brand, let by Jack Hercules. On top of having a sweet name, Hercules has a decent selection of tools on par with Bauer but a tad smaller than ...

From the coffee chain named after a book character to the streaming service whose name was created by accident, read on to discover the weird and wonderful stories behind 29 famous brands' monikers.

However, the company is making a somewhat strange move with its branding: the vehicles will be marketed under the newly named IM Presented by MG Motor brand. We’ll let that name sink in for a ...

Tilray strengthens U.S. retail presence by reintroducing HiBall Energy brand, promoting healthier energy drink options. China’s new tariffs just reignited the same market patterns that led to ...

The Frida , a rectangular frame with subtle angles, nails the brand’s cool aesthetic. Whether you like barely there wire frames or bold acetate designs, there’s something for every Scandi-style ...

Brands such as Calvin Klein, Walmart, and Ben & Jerry’s may seem like just part of the vernacular, but there are real people behind these big names. While these brands are now recognizable around the ...

The influencer economy is undergoing a quiet reset. What was once a spend-heavy space dominated by marquee names is now seeing brands reassess and reallocate budgets with a sharper eye on returns.

Panera Brands Inc., which includes fast-casual concept Panera Bread, as well as Einstein Bros. Brands and Caribou Coffee, announced that it appointed Paul Carbone as CEO, effective immediately.

It is interesting to understand this Gen Z persona. I once spoke to Natasha (name changed) who is an MBA student — she is a typical Gen Z — fun loving, has an outgoing nightlife but she prays ...