And why is their private-label line called Kirkland Signature? We got to the bottom of these Costco mysteries.

Since Costco launched its Kirkland Signature brand, it expanded to offer hundreds of products. Here's how the chain keeps its ...

The brand's black, red and white logo means low prices and more. Pope Francis has died at the age of 88, the Vatican says American Airlines Announces Change to Boarding Times China threatens ...

Costco’s $86 billion Kirkland Signature brand went against industry standards when it was launched in 1995. WSJ breaks down why the private label is now the retail behemoth’s secret weapon.

Explore More: 7 Best Kirkland Signature Items for the Upper Middle Class To Buy From Costco Cold and flu season ... greet spring with some new signature logo joggers in gray or black, for men ...

Costco and Reynolds are working together for the Kirkland Signature aluminum foil in a not-so-secret way, popping the Reynolds logo right next to the Kirkland Signature one. Sometimes all you need ...

Another Kirkland Signature product with the real manufacturer’s logo printed on the wrap, this one shouldn’t come as much of a surprise. Chinet isn’t quite known for solo cups — more for the brand’s ...