But while the going was good, Admiral was a British marketing triumph. Jelley’s one misfire was Coventry City’s away kit, in an ill-advised shade of chocolate brown. It became a laughing stock ...

Coventry City’s chocolate brown strip – first unveiled as a variation of the iconic Admiral tramline design in 1978 – has regularly been voted the biggest fashion crime in the history of ...

Here, we run through 32 of the worst kits in football history... Infamous at the time, Coventry City's extremely brown Admiral away kit from the late 1970s has gone on to become a bit of a cult ...

The Sky Blues will turn a chocolatey shade of brown on Saturday when Coventry City revive one of the most infamous kits in the history of football. Chris Coleman's side will sport an all-brown kit ...

Admiral claim to be the first company ... Responsible for design classics and controversial kits like the infamous Coventry City brown away get-up, the Leicester firm claimed to be the first ...

‘Throughout the years there have been some terrible decisions made when designing football kits, ranging from the ridiculous (mid-’90s England goalkeepers) to the bizarre (Coventry City’s 1978 brown ...