But the next time you see a creative briefing template, or advice on what essential elements to include, remember that your success isn’t just governed by what you write. Your approach to the ...

B2B Marketers: Seven Steps for Writing a Killer Creative Brief Does it sometimes feel like your writers, graphic designers, and video folks, and/or your creative agency, are not on the same page—and ...

Zola gets hitched. Online wedding company Zola has named Arts & Letters its first lead creative agency following a client-led pitch. The Richmond, Virginia-based agency will be tasked with ...

This template will help you develop a market research brief that will ensure your research partner collects and delivers the right research insight to meet your exact objectives. Content, Creative & ...

It is the agency's job to understand the client and their product's personality, and the result they are looking for, to do justice to a creative brief By Abhik Choudhury 6-MIN READ ...

One of the premier creative power houses in the country, TBWA Sri Lanka has been ranked the number one Creative Agency in Sri Lanka by Campaign Brief Asia. The ranking is based on the total number ...

On-demand taxi app Gett has tapped creative agency St Luke's to help launch a service allowing people to travel a set route for just £2. Its success will be predicated on the ability to convince ...

Leo Burnett Sri Lanka (part of the Publicis Groupe) has been ranked ‘Sri Lanka’s Creative Agency of the Year for 2020’ at Campaign Brief Asia. Leo Burnett’s Creative Team headed by Ransley ...

HOLLYWOOD, FL: Marketers hoping for stronger creative work must look beyond a reliance on templates when crafting briefs, and instead make this process a truly collaborative exercise with their ...