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Until now, supermarkets have stayed tight-lipped about why the reduced-price stickers are always bright yellow. But experts at digital marketing firm Add People say the choice is far from random ...

The yellow colour has been chosen on purpose, according to Add People. Jack Bird, from digital marketing, said: “Yellow stickers in supermarkets make use of human psychology.

Yellow stickers have been around a while, and were first introduced in 1993 by Sainsbury's. Since then, they have become a favourite hunting game among shoppers wanting to find the best deals ...

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IT’S the supermarket section you can guarantee will always have shoppers crowded around it. And if you regularly nab reduced items, you might wonder just why the stickers on them are yellow &… ...

Jack Bird, of Digital Marketing agency Add People explained why the stickers are yellow. He said: “Yellow stickers in supermarkets make use of human psychology.

Jack Bird, of Digital Marketing agency Add People explained why the stickers are yellow. He said: “Yellow stickers in supermarkets make use of human psychology. It is the most visible colour to ...

She said: "I decided to start doing yellow sticker shops because with the cost of living increasing so incredibly much I had to try and save as much money as possible especially being a mum to ...