In the next decade, the companies that win won't just have the best products - they'll also have the best stories.

Despite its promise, the study finds that the credibility of social media as a channel for promoting sustainable consumption ...

If you been wondering how some brands just seem to explode overnight on social media, then you gotta check out Luther Social Media Maven Keezy.Co — the secret ...

From campaign planning to real-time optimisation, AI is empowering marketers to understand audiences like never before, ...

New data shows that current media is missing the mark engaging LGBTQ+ audiences, but these trends could be the key to gaining their attention.

Social media marketing has come a long way. What worked in 2018 (posting frequently and chasing likes) is now almost ...

BPG Group's Bushra Khan breaks down the realities of the influencer journey and why understanding the process is essential.

Gen Z has a distinct and diverse way of consuming news, posing new challenges for media agencies, including how to keep them ...

It is undeniable that today, we have fully entered the digital world, applying new innovations available online to our daily ...

When marketing and corporate communications operate as one, they become the trust engine that protects brands, businesses and ...

How is AI revolutionizing video marketing? In this article, we examine the ways AI is transforming content creation for businesses, with a particular focus on the future of video marketing and how AI ...

N BA jersey patches are uniform in size as regulated by the league but the companies and other entities that sponsor the ...