Another key aspect of the success of Duolingo’s marketing strategy is allowing users to feel a sense of community. This is done through a psychological phenomena known as social proof, Haberman ...

A company’s social media marketing team doesn’t need a large staff or budget to be successful, but it does need support from leadership. That’s according to Duolingo’s Zaria Parvez, the senior global ...

Here’s what makes a great marketing stunt—and how to turn a moment into momentum. Duolingo has perfected the art of ...

Duolingo’s Latest Stunt Reveals an Innovative Marketing Strategy Here’s what makes a great marketing stunt—and how to turn a moment into momentum. EXPERT OPINION BY ROBIN LANDA , PROFESSOR ...

Duolingo’s playful and purpose-driven marketing strategy has made its lime-green owl into a global icon. In a sea of apps and ...

Duolingo is continuing to explore AI-related partnerships to improve its curriculum, despite backlash from a recent announcement. But there’s way more to the unicorn language learning app’s strategy ...

DAUs have been growing at a fantastic pace, which shows the power of Duolingo's product and marketing strategy. Duolingo, intelligently, invests in social media marketing through Instagram and ...

The course teaches users how to play chess, from how each piece moves to planning a winning strategy. The course is Duolingo's first since its music and math courses were released in 2023 .

The marketing strategy: make learning fun (and unhinged) For anyone still trying to figure out why Duolingo does what it does, Kuczynski (pictured above) breaks it down: “Our product is built on ...

In late April and early May 2025, claims (archived) circulated online that Duolingo CEO Luis von Ahn said the language-learning app would become "AI-first" and replace contractors with artificial ...

Premium Duolingo’s Karandeep Singh Kapany on company’s monetisation strategy besides its marketing plans for FY25 The app is designed to help users develop vocabulary, grammar, and speaking ...

Duolingo’s playful and purpose-driven marketing strategy has made its lime-green owl into a global icon. EXPERT OPINION BY ROBIN LANDA , PROFESSOR, KEAN UNIVERSITY @ RLANDA Jan 11, 2025 ...