Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not ...

Analyst expects lower app store fees to boost earnings for Duolingo, Match Group, and Bumble. Bumble could gain most from potential drop in U.S. fees.

Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend ...

The UK’s digital marketing landscape in 2025 will be defined by agility, innovation and accountability. Businesses that embrace AI while upholding strong ethical standards, that harness data while ...

According to a new report from Dentsu Gaming, less than 5% of global media investment goes toward the the video game industry ...

CMOs share their generative AI strategies that help them cut costs and drive revenue. Here is their AI for marketing playbook ...