Amid the rise of generative and agentic AI, executives must master prompt-crafting to optimise their marketing and sales strategies.

Under Armour has signed Paris Saint-Germain and Morocco right-back Achraf Hakimi as the brand continues to grow its presence ...

Following on from a long line of iconic advertising, TAG Heuer is pleased to present its latest brand campaign: Designed to Win. Distilling the essential ...

“Our Hockey Jersey BOGO offer, back for the fifth consecutive year, has become a yearly tradition to kick off the Stanley Cup ...

The voice of Billy the bird is by Will Mellor from No Offence and Mr Bates Vs The Post Office. The Mancunian actor was chosen for the genuine, down to earth enthusiasm he brought to the role.

A growing wave of online creators are sensationally shedding light on the alleged supply chains behind luxury fashion brands. Even if some claims are exaggerated or false, the trend may create a PR ...

Since 2012, global betting company 1xBet has been engaged in initiatives aimed at popularising cricket in India and other ...

The railways were nationalised under the 1947 Transport Act and managed by “British Railways”. Back in the 1950s, the railway had a poor reputation. As one survey respondent described, the railway was ...

The Liberal Democrats have called on the Government to launch a campaign urging people to “Buy British”, as part of a wider plan to boost businesses hit by the impact of Donald Trump’s tariffs.

For decades, high-end fashion houses and premium labels have cultivated an image of exclusivity, craftsmanship, and heritage, ...

Lego sells kits to build every car on the Formula 1 grid, but its Red Bull and RB toys can only be sold to adults ...

Minor Hotels, the global hospitality group, has unveiled a major brand evolution as it looks to position itself as a guest ...