PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

And yet, there’s good reason for the fleece vest’s present saturation: it’s comfortable to wear in fluctuating climates and ...

As the mercury drops and the spring sunshine fills the air, trends within the world of men's fragrance start to change. Those dense, heavy scents which are a staple of masculine fragrance are gone, ...

From Tom Ford’s new fragrance, to the bad boy of another luxury brand, and the eye cream that will change all the rules for ...

Myntra is offering up to 60% off on its wide assortment of Jaguar perfumes. So, grab the opportunity right away.

The 3.4-ounce bottle of Versace Eros Eau de Toilette Cologne is on sale right now for just $42, a steep 62% discount from its ...

A scent sketched in ink and softened with vanilla, YSL's Muse fragrance is the maison’s most seductive tribute yet.

A rising trend among many women is embracing their natural grey hair as a symbol of chic sophistication. Dr. Thompson affirms, ‘Grey hair can be incredibly chic and sophisticated when styled well,’ ...

If you’re a fan of Carolina Herrera’s Good Girl perfume, you may find yourself falling for Bath & Body Works’ You’re Cheeky. This “great dupe” is getting a ton of praise from reviewers for smelling ...

We’ve curated a list of the finest men’s perfumes, from modern classics to bold new arrivals, that deserve a spot on your ...

Exclusive data from Lefty shows beauty’s biggest categories — makeup, skincare, fragrance and hair — faced Q1 slowdowns. Vogue Business breaks down the data.

We wrapped up the best new fragrances to refresh your fragrance counter this Spring/Summer 2025. As the seasons shift and the first hints of sunshine start to stretch out the day, it’s the perfect ...