Are Facebook ads still working in 2023? That’s the question everyone keeps asking and I’m excited to say – yes, absolutely! Facebook (Meta) has been a difficult beast the last couple of ...

Kantar says its "direct integration" model for measuring Meta ad effectiveness will utilize its Lift and Lift+ products -- a measurement solution with a database of over 25,000 digital campaigns ...

“Anonym is one of a flood of companies building technologies to help brands mine data sets for insights about consumers in a way that better anonymizes individual users. U.S. marketers are expected to ...