How to use the Facebook Pixel The Facebook Pixel offers five core functions to help you get a better return on investment: Custom Audiences from your website Custom conversions Standard and custom ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

Scammers are currently capitalizing on investors' emotions with fraudulent Facebook ads to lure users into handing over large sums of money. Here's how to spot these schemes and avoid falling victim.