The runway hair and makeup looks created during couture season always err on the side of fantastical—and the Christian Dior ...

In 2008 Fairy was brand leader, with phenomenal share in Spain (45% value share) and the UK (50% value share) – and no significant branded competition 2. However, in 2008 the world economy plummeted ...

This was the dilemma that Fairy faced in 2008. It was a national favourite ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles ...