NATO — The National Association of Theatre Owners — Has a New Name: Cinema United
Cinema United represents the 32,000 screens in the U.S. and another 30,000 screens across 88 countries, and that encapsulates ...
Movie theater trade group unveils new name, Cinema United, and renewed mission to promote moviegoing
But the theater owner’s organization is looking to the future, with a new name and a refocused mission. The group will now be known as Cinema United, president and CEO Michael O’Leary told The ...