Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and ...

The California-based surf company Lost contends co-founder Matt Biolos, an acclaimed board shaper, has used the “Mayhem” mark ...

As the world wakes up to the nonexistence of this fictional luxury brand customer who belongs to the top 1%, these companies ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...