There are two potential explanations for the Commanders' sudden decision to lean heavily into their abandoned logo.

Movie-goers can likely expect years of on-going debates between DC and Marvel fans about the qualities of the DC Universe and ...

Greater Cincinnati is home to more than 100 high school football teams. Which ones have the best football uniforms ahead of ...

What do Amazon, Baskin-Robbins and Toblerone have in common? They all have hidden messages in their logos. Here's what they ...

A white helmet is a first for the Saints, and so is a gold mask. The team has yet to announce which games it will wear the ...

Not only will the league allow clubs to wear alternate or throwback uniforms from their “closet” (“kits” are for soccer, ...

It could be the most expensive full stop of all time. One round dot, albeit now painted turquoise and no longer sitting on ...

But when rebrands go wrong, it can be extremely costly for a business, draw plenty of ire online and, depending on the brand, can set off a thousand memes. When a brand has built up brand loyalty over ...