Frontier Airlines launched a promotion that includes free checked bags, taking aim at rival carrier Southwest, which reversed its long-standing policy.

"Think of this as the ultimate 'divorce your old airline' deal," Frontier CEO Barry Biffle said in the release—which, by the way, didn't mention Southwest by name. "If travelers show us the love, ...

Frontier Airlines is feasting on a Southwest's publicity tailspin by promoting one free checked bag for only a few months ...

We’ve always had heart. Some airlines are walking away from what travelers love, but we’re running towards it,” CEO Barry ...

Frontier Airlines is stepping up its game. The airline announced Tuesday via press release that it will offer customers a ...

A popular airline in New Jersey plans to offer free checked bags on flights this summer to help rebound customers move away from Southwest Airlines.