More than 50 companies exposed to the ‘Gen Alpha kid and the Millennial parent’ theme
Gamification – Almost 60% of Gen Alpha have (as kids or teenagers) already discovered new brands, and are more likely to buy ...
Which generation are you? The new generation born in 2025 – everything you need to know
A new generation is set to emerge in 2025, as Generation Alpha makes way for the arrival of Generation Beta. A blog post by social researcher and futurist Mark McCrindle — credited with defining the ...
The Daily Dot9d
Chart splitting Gen Z into ‘1.0 and 2.0’ goes viral—and now everyone is arguing
A chart outlining the alleged differences between Gen Z 1.0 vs Gen Z 2.0 is, fittingly enough, dividing people online. There’s debate over the exact frame of time that encompasses Gen Z ...
Washburn Review7d
From Gen Z to Gen Alpha—What’s Next for Generation Beta?
The year 2025 marks more than just another turn of the calendar, it signals the arrival of a new generation, Generation Beta, ...
Direct Marketing News8d
Gen Alpha prioritizes ethical brand engagements
Discover how Generation Alpha values and chooses brands committed to ethical practices and social responsibility.
Bizcommunity4d
Alpha Like Z: Patterns of growing financial confidence across emerging generations
Will the pattern continue for Generation Alpha? The rise of financially confident Zennials Sanam Naran, registered psychologist, highlights the factors contributing to Gen Z's noteworthy confidence.
Marketplace11d
This year marks the start of a new generation, and marketers are already taking notice
Gen Alpha, whose final members were born in 2024, makes up 23% of the global population. By 2029, their economic power is expected to be greater than $5.46 trillion, according to McCrindle Research.