This generation could be the richest one in 10 years — to the surprise of many
Things are looking up for the “doom-spending” generation.
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Which generation are you? Zillenials and Gen Z explained, plus birth years and more
At the same time, they are coming of age in an era where physical and mental health are more widely understood and openly discussed. Early studies suggest that Gen Z has lower rates of teen ...
Why Gen Z’s influence on marketing goes beyond their generation
OMD’s Danielle Atanda, Philips’ Ivone Lima Miranda and Burberry’s Gillian Tozar spoke at Ad Age’s NextGen Marketing Summit ...
How to hire and retain Gen Z talent in 2025
If you want to attract and retain this generation of workers, it’s time to move beyond outdated requirements and offer flexibility and real growth opportunities. Here’s how.
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Study: Gen Z shaping culture in real time via streaming, scrolling
A US study from Horowitz Research highlights the behaviours and cultural influences of Gen Z, showcasing key insights into ...
20 brands catching Gen Z’s attention right now
Formerly known as the “dad shoe” brand, New Balance also made inroads with Gen Z by partnering with Jack Harlow for a pink shoe and adding sprinters Sydney McLaughlin-Levrone and Gabby Thomas to its ...
Generation divide over income tax laid bare after significant post-pandemic shift
Latest HMRC data also shows retired baby boomers paying greater amount in income tax than working people under 30 ...