This has brought an end to traditional seasonal cycles, and brands are now launching 12 to 24 micro-collections a year, he ...

Everything comes back around eventually, and these are our favorite vintage trends popping up in 2025. From crafts to hobbies ...

WELCOME to the Roaring Twenties – but this time it is not all jazz, flapper dresses and speakeasies. The 2020s are seeing a ...

From niche to mainstream, second-hand fashion is enjoying record demand as online vintage clothing sales boom. But what makes ...

“When you are struggling for a shoe for that daytime chic look and you want something comfortable yet more elevated than a ...

For these French teens, some young American beauty brands have become more relevant than their legacy French competitors.

As TikTok teeters and Facebook alienates, Gen Z is rediscovering Tumblr—a chaotic, cozy corner of the internet untouched by ...

As Generation Z is entering the workforce, it is prompting companies to adapt, evolve, and innovate, creating a new paradigm ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Gen Z and millennials spend around three times as much as baby boomers do on fitness, according to data from Bank of America.

Members of Generation Z are crafting their own Steve Jobs-style uniforms for the workplace, saying outfit repetition gives ...