This rapid growth is largely driven by the health-conscious Gen Z who are opting for low-sugar, organic, and alcohol-free ...

Gen Z is the first generation of true digital natives. Gen Z-ers spend 74% of their time—outside of school or work—online, according to Commscope. They are constantly bombarded by marketing content ...

OMD’s Danielle Atanda, Philips’ Ivone Lima Miranda and Burberry’s Gillian Tozar spoke at Ad Age’s NextGen Marketing Summit ...

It is estimated Dwayne "The Rock" Johnson is paid around $1.7 million whenever he makes a sponsored Instagram post for a ...

Marketing to Gen Z has become a top priority for businesses looking to capture the attention of the next generation. Gen Z, born between 1997 and 2012 (give or take a couple of years in either ...

Beneath the surface, there’s an array of values that some from older generations might find unnecessary, exaggerated, or even ...

Make Way for Generation Z: Marketing to Today’s Tweens and Teens’ looks at the characteristics of children born between 1991 and 2002, who account for 21% of the world population. Over 50% are ...

Generation Z (aka Gen Z, iGen, or centennials), refers ... and trends to develop in-depth statistics, facts, and marketing strategies targeting what will soon become the largest cohort of consumers.

Are Gen Z truly lazy? Will Gen Beta really suffer at the hands of AI? Experts talk about how generation labels do and don’t ...

Mitsubishi-JP Universe’s ‘Miland’ app offers social networking in a virtual car world for its future consumers, particularly ...

New research highlights Generation Z's burgeoning financial influence, revealing a potent combination of increased income, entrepreneurial ventures and an optimistic outlook despite ongoing economic ...