Connect by Live Nation recently carried out Love Song, an annual study that examined the way Gen Z and the youth of today ...

Warner Bros. Pictures global marketing co-heads Dana Nussbaum and Christian Davin may not have foreseen the viral “chicken ...

Mobile marketing is having an increasing influence on the purchasing decisions of Generation Z in Poland, according to a ...

Coca-Cola is bringing back its anticipated "Share a Coke" campaign, tailored for today’s new generation of consumers and ...

There’s actually no universal convention for naming generations. There is only this man, his competitors, and the galaxy of ...

Gen Z's spending worldwide is estimated to tally US$9 trillion by 2034, higher than any other generational group.

New data shows that the percentage of Gen Z consumers who say they would pay more for environmentally friendly products has declined.

Despite the decline, Stockton still has unemployment rates for young workers that are several percentage points higher than the national average.

From Sephora embracing its status as a Gen Alpha “playground” to Coach’s Gen Z-focused store concept, retailers are leaning ...

American Eagle has launched the Live Your Life Affiliate Community, a network of creators, brand advocates and trendsetters ...

This Tax Day, new research from Seismic reveals that two-thirds of U.S. Gen Z adults are not confident in their understanding of personal finance.