Connect by Live Nation recently carried out Love Song, an annual study that examined the way Gen Z and the youth of today ...

Warner Bros. Pictures global marketing co-heads Dana Nussbaum and Christian Davin may not have foreseen the viral “chicken ...

Mobile marketing is having an increasing influence on the purchasing decisions of Generation Z in Poland, according to a ...

Coca-Cola is bringing back its anticipated "Share a Coke" campaign, tailored for today’s new generation of consumers and ...

There’s actually no universal convention for naming generations. There is only this man, his competitors, and the galaxy of ...

Gen Z's spending worldwide is estimated to tally US$9 trillion by 2034, higher than any other generational group.

Both cohorts also ranked the same payment method as their least preferred option — credit cards. Only 35% of Gen Z ...

New data shows that the percentage of Gen Z consumers who say they would pay more for environmentally friendly products has declined.

Sophia Gowland told Newsweek that her Gen Zers aren't afraid to "challenge outdated norms" and prioritize themselves over ...

Gen Z has never known a world without digital connectivity, and artificial intelligence (AI) is not a distant concept to them ...

We wished him well. However, if this generation, Generation Z (born between 1997 and 2012), was listening to him, they would have lapped up his pearls of wisdom on religion and spirituality.