As Generation Z is entering the workforce, it is prompting companies to adapt, evolve, and innovate, creating a new paradigm ...

OMD’s Danielle Atanda, Philips’ Ivone Lima Miranda and Burberry’s Gillian Tozar spoke at Ad Age’s NextGen Marketing Summit about why Gen Z marketing strategies transcend their generation.

It is estimated Dwayne "The Rock" Johnson is paid around $1.7 million whenever he makes a sponsored Instagram post for a ...

Gen Z is the first generation of true digital natives. Gen Z-ers spend 74% of their time—outside of school or work—online, according to Commscope. They are constantly bombarded by marketing content ...

Generation Z (aka Gen Z, iGen, or centennials), refers ... and trends to develop in-depth statistics, facts, and marketing strategies targeting what will soon become the largest cohort of consumers.

Marketing to Gen Z has become a top priority for businesses looking to capture the attention of the next generation. Gen Z, born between 1997 and 2012 (give or take a couple of years in either ...

Generation Z and Millennial donors are approaching charitable giving differently than the generations that came before them, according to a new report ...

Why does Generation Z prefer podcasts to other audio formats ... Global Director, Business Brand Marketing at Spotify, speaking toGWI. If radio has long been the benchmark audio medium, podcasts ...

New research highlights Generation Z's burgeoning financial influence, revealing a potent combination of increased income, entrepreneurial ventures and an optimistic outlook despite ongoing economic ...