MAYBE YOU’VE HEARD that Gen Z is falling behind. Or that they’re checked out IRL. That they’re weak, unprepared, snowflakes.

Brands looking to market to Gen Z need to adopt a tech-driven, global mindset that prioritizes authentic connection and ...

Lorde’s “Man Of The Year,” a song about gender identity, is trending on TikTok for an unexpected reason: Gen Z creators are ...

Hi! I'm Isaac, an ""outside-the-box"" Gen-Z music producer and composer. My work spans musical theatre, concept albums, and ...

Pop in the 21st century has largely been a woman’s game, but Boone has flipped his way into the upper echelon by satisfying ...

Desperate, Scared, But Social kicked off with a block party and performances from Emily Sassy Lime, the Linda Lindas and ...

New artists are changing hip-hop genre and rising stars like Doechii and Doja Cat and are among the most famous Gen Z female ...

In the opening keynote at Music Ally NEXT, Tracy Chan of Splash addressed what he said was a common plea: “Why can’t we ...

Bob Dylan might not be the first name that comes to mind when you picture Gen Z’s playlists, but apparently, a lot of people are pairing vinyl aesthetics with Spotify algorithms. His gravelly voice ...

New artists are changing hip-hop genre and rising stars like Doechii and Doja Cat and are among the most famous Gen Z female rappers today.

A Mau Mau veteran has gone viral on social media for joining Gen Z protesters in commemorating the lives lost during last ...

Americans have discovered South African gospel music, particularly that of Amazayoni, and are going wild over it.