One of the key aspects of brand building is leveraging the right set of partnerships. While there are numerous options available to a brand to build its strategic marketing programs, deciding the ...

Meghan Markle took to Instagram on Tuesday to announce the name of her brand new lifestyle brand. “Some of you may have heard whispers about what I’ve been creating. In two weeks, my series on ...

Streaming and fashion brands are dominating the conversation among influencers on social platforms, new data shows. Influencer marketing platform CreatorIQ ranked the top brands that creators ...

The Duchess of Sussex has rebranded her lifestyle brand, formerly known as American Riviera Orchard, and launched a new Instagram account to mark the transformation Stephanie Petit is a Royals ...

Less than a year after debuting American Riviera Orchard, the Duchess of Sussex has shifted focus with the announcement of her rebranded lifestyle brand Erin Hill is the Senior Editor, Royals at ...

Move over American Riviera Orchard, there’s a new brand in town. Meghan Markle took to social media Monday night to unveil the brand new name for her lifestyle business venture, revealing it ...

Maintaining brand consistency is essential for building trust and recognition among consumers, but many marketers unknowingly sabotage their own efforts. From misaligned messaging to chasing ...

Two weeks before the release of her new Netflix series With Love, Meghan, the Duchess of Sussex unveiled her new brand: As Ever. "This new chapter is an extension of what has always been my love ...

Meghan Markle’s new As Ever brand has effectively been banned from selling clothing because the name is too similar to a Chinese fast-fashion company of the same name. In documents obtained by ...

She’ll have to stick to her jams for now. Meghan Markle reportedly won’t be able to sell clothes under her new As Ever brand as it’s too similar to the name of a Chinese clothing company.

Duchess Meghan is growing a new life, a next chapter. Critics — from conservative talker McCain to Skinnygirl brand maven Frankel — are speaking out against Duchess Meghan's foray into the ...