King’s Hawaiian, maker of sweet buns and rolls that come in distinct bright-orange packaging, is retooling its branding as part of its 75th anniversary.

King's Hawaiian®, maker of the No. 1 dinner roll in America, is celebrating the company's 75th anniversary by unveiling a new look that is rolling out across digital and social channels today ...

By Jordan Valinsky, CNN New York (CNN) — King’s Hawaiian, maker of sweet buns and rolls that come in distinct bright-orange packaging, is retooling its branding as part of its 75th anniversary.